Stocks & ETFs
The instruments: how to evaluate and choose individual stocks and the funds that hold them.
Total Market vs S&P 500 Index Funds: Does the Difference Matter?
A total-market fund holds ~3,600 US stocks; an S&P 500 fund holds ~500. The one real structural difference…
Stock Splits Explained: Do They Actually Change Anything?
A stock split turns one share into several without changing what the company is worth. What changes, what…
REITs Explained: Should Real Estate Be Part of Your Portfolio?
REITs let you own real estate without a mortgage or a tenant โ but the dividend is taxed…
How to Open Your First Brokerage Account: A Step-by-Step Walkthrough
Opening a brokerage account takes 15 minutes; understanding it takes longer. Account types, what to compare, funding, your…
How to Read an Earnings Report Without an MBA
A walkthrough of a quarterly earnings report: the press release, the 10-Q and the call โ revenue, EPS,…
How to Analyze a Company Before You Buy the Stock
A framework for analyzing a company before you buy: the business first, then the three statements, then the…
Growth vs Value Investing: Which Approach Fits Your Goals?
Growth vs value investing: what each style actually buys, the academic case for value, why growth crushed it…
Factor Investing Explained: Value, Momentum, Quality, and Size
Factor investing explained: what value, momentum, quality and size are, the evidence behind each, and the ‘factor zoo’…
Expense Ratios Explained: Why 0.1% vs 1% Matters More Than You Think
An expense ratio is the yearly fee a fund quietly skims. What counts as cheap, and why the…
Dividend Investing 101: Building an Income Stream From Stocks
How dividend investing works: the ex-dividend mechanic beginners get wrong, why dividends still matter for total return, the…